Welcome to Oxford Consulting Group's Business Technology Blog!

Small and medium-sized businesses typically have to be more judicious with their technology investments, as they lack the deep financial resources of their larger counterparts. That certainly does not mean SMBs cannot access robust technological solutions and IT services, particularly with the growth of solutions that can be customized for a wide range of price points.

Social media has become a prominent talking point surrounding B2C marketing strategies as more users seek information and engagement from online platforms. These channels can be effective in connecting with customers - the only problem is that Facebook may have also made its way into the B2B space as a collaboration tool. 

Cloud technology presents a compelling value for expanding businesses due to the platform's scalability and flexibility. This is one of the reasons it's not particularly surprising that interest in cloud-based integration solutions is growing. Ovum researchers predicted this market would grow 31 percent annually from 2012 to 2018, reaching a total value of $3.7 billion. But what does that mean for companies adopting these solutions?

With new technologies being developed and updated continuously, tech professionals trained in IT
services and software will continue to have an excellent hiring outlook for the year 2013.

For decades, Central Ohio has been a hub of successful commerce.  The area is home to many thriving corporations and small to mid-size businesses; ranging from start-ups to Fortune 500 enterprises. These organizations are in constant need of skilled IT contractors and full-time employees for project management, development, programming and coding.

The Cloud, servers, networks, mobile platforms, VoIP, security, and more: with new technologies becoming necessary for successful business all the time, keeping up with training and implementation in-house can get very costly.

In the healthcare industry, numerous issues can arise if an organization does not transfer files securely and in the right format:

Can you really increase profits and consumer satisfaction while running a more ethical, safer workplace? Recent studies have shown that many consumers report more loyalty to companies that have high safety standards, so this may be indeed true.

It’s easier to do business with someone that speaks the same language as you do. The same is true for the files, documents and information your business deals with on a day-to-day basis. If you are able to easily translate your information into a format that is accessible by your business partners, employees and clients; there will be much less disruption in the process of communicating and collaborating.

Many businesses operate in industries that are heavily regulated by governing bodies or international laws, such as healthcare, finance and agriculture. The constantly evolving standards these companies are held to influence their operation standards, as well as what technologies they adopt to ensure compliance and enhance business operations.

Because the shipping and retail industries are some of the most affected by downturns in the global economy, their leaders are constantly searching for ways to cuts costs and improve the bottom line. Unfortunately, that can prompt many industry leaders and decision makers to make sacrifices to certain areas of business operations that may suffer as a result. One important aspect of supply chain management is knowing what areas can have some funding cut and what operations must remain intact to ensure fluid transactions between entities.